Honeypot is not just an online magazine, it's a movement. Featuring women in the food industry in every capacity and worldwide, Honeypot aims to empower the women they feature and their readers through honest and compelling stories and design.
I've been a part of the Honeypot Magazine team from its inception. As a first step, I created a logo that would serve as a cornerstone for the Honeypot brand. At once effortless and wild, this logo type communicates the juxtoposition and advendure of bringing femininity into a male dominated industry.